Economics B A-Level
Market map
What Market map means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Market map
Check what you remember
Read the wording for your board, then hide it and explain Market map in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
A visual tool used to plot the position of competing brands based on two key variables, such as price and quality.
Topics that use Market map
- The competition (Pearson Edexcel A-Level)
Related terms
- Branding
- Competitive advantage
- Dynamic market
- Gaps in the market
- Market structure
- Price elasticity of demand
- Pricing strategies
- Profit maximisation
Using Market map in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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