Economics B A-Level
Market positioning
What Market positioning means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Market positioning
Check what you remember
Read the wording for your board, then hide it and explain Market positioning in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
How a product is perceived by consumers relative to competing products.
Topics that use Market positioning
- The competition (Pearson Edexcel A-Level)
Related terms
- Branding
- Competitive advantage
- Dynamic market
- Gaps in the market
- Market structure
- Price elasticity of demand
- Pricing strategies
- Profit maximisation
Using Market positioning in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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