Economics B A-Level
Mass market
What Mass market means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Mass market
Check what you remember
Read the wording for your board, then hide it and explain Mass market in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
A market in which businesses often employ a standardised approach to achieve economies of scale, tweaking promotional messages or packaging to suit local tastes.
Topics that use Mass market
- Demand-side factors in global markets (Pearson Edexcel A-Level)
Related terms
- Demand-side factors
- Local expertise
- Standardisation
- Consumer behaviour
- Cultural differences
- Different tastes
- Global niche market
- Inaccurate translations
Using Mass market in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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