Economics B A-Level
Standardisation
What Standardisation means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Standardisation
Check what you remember
Read the wording for your board, then hide it and explain Standardisation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
An approach used for mass markets to achieve economies of scale, with promotional messages or packaging tweaked to suit local tastes.
Topics that use Standardisation
- Demand-side factors in global markets (Pearson Edexcel A-Level)
Related terms
- Demand-side factors
- Local expertise
- Mass market
- Consumer behaviour
- Cultural differences
- Different tastes
- Global niche market
- Inaccurate translations
Using Standardisation in the exam
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