Framing
What Framing means in Economics A-Level, as defined for AQA.
Definitions of Framing
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Reference: AQA
A specific element of choice architecture where the context or phrasing of information influences the choice made, despite the objective facts remaining identical.
A technique used by agencies to influence consumer and producer decision-making, such as presenting healthy food options prominently in school canteens.
Topics that use Framing
- Behavioural economics and economic policy (AQA A-Level)
Related terms
- Behavioural economics
- Choice architecture
- Consumer behaviour
- Default choices
- Mandated choice
- Nudge
- Nudge theory
- Restricted choice
Using Framing in the exam
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