Media Studies A-Level
Audience Agency
What Audience Agency means in Media Studies A-Level, as defined for AQA.
Definition of Audience Agency
The degree of autonomy and power possessed by audiences to resist, subvert, or ignore the intended ideological messages of media producers.
Topics that use Audience Agency
- Media audiences (AQA A-Level)
Related terms
- Audience Positioning
- Cognitive Surplus
- Cultivation and Socialization
- Decentralization of Power
- Digital Labor and Monetization
- Encoding/Decoding
- First-Order Beliefs
- Moral Panics and Media Regulation
Using Audience Agency in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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