Media Studies A-Level
Cultivation and Socialization
What Cultivation and Socialization means in Media Studies A-Level, as defined for AQA.
Definition of Cultivation and Socialization
The long-term psychological impact of media consumption, specifically how repeated exposure to media tropes shapes an individual's perception of social reality, as explored in George Gerbner’s Cultivation Theory.
Topics that use Cultivation and Socialization
- Media audiences (AQA A-Level)
Related terms
- Audience Agency
- Audience Positioning
- Cognitive Surplus
- Decentralization of Power
- Digital Labor and Monetization
- Encoding/Decoding
- First-Order Beliefs
- Moral Panics and Media Regulation
Using Cultivation and Socialization in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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