Media Studies A-Level
Dominant ideology
What Dominant ideology means in Media Studies A-Level, as defined for AQA.
Definition of Dominant ideology
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Reference: AQA
The set of values, beliefs and assumptions so widely shared in a society that they come to seem normal or common sense.
Topics that use Dominant ideology
- Theories of representation (AQA A-Level)
Related terms
- Audience reception
- Audience understanding
- Consent versus coercion
- Constructed reality
- Distortion and omission
- Dominant ideology in media
- Evidence-based reading of representation
- Framing
Using Dominant ideology in the exam
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