'End of audience'
What 'End of audience' means in Media Studies A-Level, as defined for AQA.
Definitions of 'End of audience'
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Reference: AQA
The idea that audiences access and circulate content across platforms, so they no longer receive media through a single channel at a fixed time.
Shirky's argument that treats the audience as no longer only a receiving mass, because people can produce and share as well as consume.
Topics that use 'End of audience'
- 'End of audience' theories (AQA A-Level)
- 'End of audience' theories - Shirky's ideas and theories on 'End of audience' (AQA A-Level)
Related terms
- Audience participation
- Citizen journalism
- Cognitive surplus
- Convergence
- Cross-platform audience behaviour
- Decline of professional gatekeeping
- Gatekeeping and platform power
- Lowered barriers to media production
Using 'End of audience' in the exam
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