Media Studies A-Level
Cross-platform audience behaviour
What Cross-platform audience behaviour means in Media Studies A-Level, as defined for AQA.
Definition of Cross-platform audience behaviour
Check what you remember
Read the wording for your board, then hide it and explain Cross-platform audience behaviour in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Audiences access, share and reshape content across devices rather than receiving media through a single channel at a fixed time.
Topics that use Cross-platform audience behaviour
- 'End of audience' theories (AQA A-Level)
Related terms
- 'End of audience'
- Audience participation
- Citizen journalism
- Convergence
- Gatekeeping and platform power
- Producer–audience boundary
- Prosumer
- Technological convergence
Using Cross-platform audience behaviour in the exam
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