Media Studies A-Level
Convergence
What Convergence means in Media Studies A-Level, as defined for AQA.
Definitions of Convergence
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Reference: AQA
The merging of previously separate media technologies, platforms and practices, so that one device or service carries text, audio, video and interactivity.
The merging of previously separate media technologies, platforms and practices so that content can flow across devices and outlets.
The merging of technologies and platforms, rather than the selling of culture.
Topics that use Convergence
- 'End of audience' theories (AQA A-Level)
- Cultural industries as summarised by Hesmondhalgh - Cultural industries (AQA A-Level)
Related terms
- 'End of audience'
- Audience interpretation and local adaptation
- Audience participation
- Citizen journalism
- Commercial imperatives
- Commodification
- Conglomeration
- Cross-platform audience behaviour
Using Convergence in the exam
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