Media Studies A-Level
Convergence
What Convergence means in Media Studies A-Level, as defined for AQA.
Definition of Convergence
The coming together of previously separate media industries and technologies (e.g., smartphones as gaming and web devices).
Topics that use Convergence
- Non-exam assessment (AQA A-Level)
Related terms
- Audience Addressing
- Audience Construction and Targeting
- Audience Positioning
- Audiences
- Authorship and Creative Control
- Creative Intentionality
- Economic Determinism
- Level 2 Cap
Using Convergence in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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