Media Studies A-Level
Heavy versus light viewing
What Heavy versus light viewing means in Media Studies A-Level, as defined for AQA.
Definition of Heavy versus light viewing
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Reference: AQA
The two viewing groups whose responses to the same question are compared, with heavy viewers expected to answer closer to the 'television world'.
Topics that use Heavy versus light viewing
Related terms
- Blurring of social group differences
- Comparative measurement of audience perceptions
- Convergence of heavy viewers' views
- Cultivation differential
- Cultivation theory
- Fear of crime and trust
- Mainstreaming
- Television world versus social reality
Using Heavy versus light viewing in the exam
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