Mainstreaming
What Mainstreaming means in Media Studies A-Level, as defined for AQA.
Definitions of Mainstreaming
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Reference: AQA
A concept within Gerbner's cultivation theory describing how heavy television viewing tends to blur differences between social groups, so heavy viewers from different backgrounds share more similar views.
Converges diverse heavy viewers towards a shared outlook, and is distinguished from resonance, which is personal matching.
Topics that use Mainstreaming
Related terms
- Blurring of social group differences
- Comparative measurement of audience perceptions
- Convergence of heavy viewers' views
- Cultivation differential
- Cultivation theory
- Fear of crime and trust
- Heavy versus light viewing
- Television world versus social reality
Using Mainstreaming in the exam
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