Media Studies A-Level
Media influence
What Media influence means in Media Studies A-Level, as defined for AQA.
Definition of Media influence
Check what you remember
Read the wording for your board, then hide it and explain Media influence in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The media's role among the agents of enculturation, shaping a viewer's sense of what is normal through repeated exposure to consistent messages.
Topics that use Media influence
- Cultivation theory (AQA A-Level)
Related terms
- Cultivated assumptions about the real world
- Cultivation theory
- Cumulative exposure and cultivation
- Distinction between standardisation and mainstreaming
- Television as storyteller
- Cultural meanings and values
- Culture and norms
- Cumulative, long-term exposure
Using Media influence in the exam
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