Media Studies A-Level
Negotiated and oppositional readings
What Negotiated and oppositional readings means in Media Studies A-Level, as defined for AQA.
Definition of Negotiated and oppositional readings
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Read the wording for your board, then hide it and explain Negotiated and oppositional readings in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Responses in which audiences do not simply accept the invitation of a text but negotiate or resist the preferred reading it offers.
Topics that use Negotiated and oppositional readings
- Theories of representation (AQA A-Level)
Related terms
- Audience reception
- Audience understanding
- Consent versus coercion
- Constructed reality
- Distortion and omission
- Dominant ideology in media
- Evidence-based reading of representation
- Framing
Using Negotiated and oppositional readings in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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