Media Studies A-Level
Normalisation of values
What Normalisation of values means in Media Studies A-Level, as defined for AQA.
Definition of Normalisation of values
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Reference: AQA
A dominant group's values come to seem normal and common-sense, and repeated representations can present particular interests as natural.
Topics that use Normalisation of values
- Theories of representation (AQA A-Level)
Related terms
- Audience reception
- Audience understanding
- Consent versus coercion
- Constructed reality
- Distortion and omission
- Dominant ideology in media
- Evidence-based reading of representation
- Framing
Using Normalisation of values in the exam
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