Media Studies A-Level
Otherness (alterity)
What Otherness (alterity) means in Media Studies A-Level, as defined for AQA.
Definition of Otherness (alterity)
Check what you remember
Read the wording for your board, then hide it and explain Otherness (alterity) in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The process by which a media text defines a group as different from an assumed norm, with that difference treated as a marker of lesser value or of threat.
Topics that use Otherness (alterity)
- Theories around ethnicity and postcolonial theory (AQA A-Level)
Related terms
- Audience negotiation and hybridisation
- Belonging and exclusion
- Centre and periphery
- Cultural imperialism
- Dominant culture and marginalisation
- Imagined communities
- Marginalisation
- Media and collective identity
Using Otherness (alterity) in the exam
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