Preferred reading
What Preferred reading means in Media Studies A-Level, as defined for AQA.
Definitions of Preferred reading
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Reference: AQA
The reading that the textual strategies of a media text pull an audience towards, which audiences can accept, negotiate or resist.
The interpretation that the anchoring element selects, steering the audience towards it and suppressing other readings.
The meaning the producer most wants an audience to take away, which the dominant signifier anchors.
Topics that use Preferred reading
- Semiotics (AQA A-Level)
- Theories of representation (AQA A-Level)
Related terms
- Anchorage
- Applying semiotic terms to media products
- Audience interpretation
- Audience reception
- Audience understanding
- Combination and sequence
- Consent versus coercion
- Constructed reality
Using Preferred reading in the exam
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