content analysis
What content analysis means in Psychology A-Level, as defined for AQA, OCR.
Definitions of content analysis
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Reference: OCR
A method in which commercials are coded using a coding frame of verb categories and voice-over sex, as in Johnson and Young's study of 478 broadcast commercials.
The researcher reads the material, agrees coding categories in advance, applies them, and counts how often each category appears, turning words into frequencies.
The researcher fixes coding categories, breaks the material into units, decides which category each unit falls into and tallies the totals.
An indirect observational technique applied to communications and artefacts rather than to people behaving in front of a researcher.
Topics that use content analysis
- Handling data (AQA A-Level)
- Research methods (AQA A-Level)
- D.1 – handling data (OCR A-Level)
- Section B: Option 1 Child psychology (OCR A-Level)
Related terms
- co-variables
- correlation coefficients
- inter-rater reliability
- level of measurement
- levels of measurement
- levels of significance
- measures of central tendency
- Meta-analysis
Using content analysis in the exam
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