Qualitative data
What Qualitative data means in Psychology GCSE, as defined for AQA, Pearson Edexcel.
Definitions of Qualitative data
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Reference: AQA
Non-numerical data that records descriptions, words or meanings, analysed by identifying themes rather than by calculating averages.
Non-numerical, descriptive data such as words, themes or detailed accounts, for example from open-ended interview answers.
Rich, non-numerical insights elicited by open-ended questions that allow participants to answer in their own words.
Descriptive, non-numerical information such as words or pictures that captures thoughts, feelings, and meanings.
Topics that use Qualitative data
- Data handling (AQA GCSE)
- Research methods (AQA GCSE)
- Data analysis (Pearson Edexcel GCSE)
- Designing psychological research (Pearson Edexcel GCSE)
Related terms
- Quantitative data
- Alternative hypothesis
- Counterbalancing
- Dependent variable
- Extraneous variables
- Independent variable
- Measures of central tendency
- Null hypothesis
Using Qualitative data in the exam
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