Digital Marketing — Edexcel Vocational Food Preparation and Nutrition

Learning outcomes

1. Investigate the influence of the digital environment for effective marketing of business organisations.2.
2. Examine digital tools and techniques for an integrated marketing approach within business organisations.3. Design a digital marketing campaign using multi-media to optimise content that targets key audiences.4.
3. Evaluate methods of monitoring and measuring a digital marketing campaign in line with marketing objectives to increase engagement and conversions.