Integrated Marketing Communications — Edexcel Vocational Food Preparation and Nutrition
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Learning outcomes
- Evaluate marketing channels for achieving communication objectives as part of a communications strategy.2.
- Develop an integrated marketing communications plan to achieve specified communication objectives within a business context.3.
- Produce appropriate content for a marketing channel that meets specified communication objectives.4.
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- Apply methods for monitoring an integrated marketing communications plan (IMC) to maximise reach and achieve positive ROI.
Integrated Marketing Communications assessment help
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