The Memory topic covers the stages of information processing, types of forgetting, the biological basis of memory including the role of specific brain structures, and two key theoretical models: the Multi-store Model and the Theory of Reconstructive Memory. It also explores practical applications in advertising and neuropsychological measurement.
Social influence explores how the presence and actions of others shape our thoughts, feelings, and behaviours. In OCR GCSE Psychology, this topic covers key concepts such as conformity, obedience, and minority influence, drawing on classic studies like Asch's line judgment experiments, Milgram's obedience studies, and Moscovici's research on minority influence. Understanding social influence helps explain real-world phenomena like peer pressure, authority compliance, and social change, making it essential for grasping how individuals function within groups and society.
This topic is central to the 'Social Psychology' component of the OCR GCSE specification. It examines why people conform to group norms (normative and informational social influence), obey authority figures (agentic state, legitimacy of authority), and how minorities can bring about social change (consistency, commitment, flexibility). Students will also evaluate research methods used in social influence studies, considering ethical issues and validity. Mastering social influence not only prepares you for exam questions but also develops critical thinking about everyday social interactions and media influence.
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