Business A-Level
market definition
What market definition means in Business A-Level, as defined for AQA.
Definition of market definition
Check what you remember
Read the wording for your board, then hide it and explain market definition in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A market is defined by the customers a firm actually competes for, and that definition drives every number after it.
Topics that use market definition
- Subject content (AQA A-Level)
Related terms
- capacity utilisation
- corporate and functional objectives
- cost now against benefit later
- data quality
- decision context
- five forces
- functional interdependence
- generic strategies
Using market definition in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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