Business A-Level
Personalised pricing
What Personalised pricing means in Business A-Level, as defined for AQA.
Definition of Personalised pricing
Check what you remember
Read the wording for your board, then hide it and explain Personalised pricing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Targets individuals, differing from dynamic pricing where prices change for all customers based on demand.
Topics that use Personalised pricing
- Marketing management (AQA A-Level)
Related terms
- application to a named business
- capacity utilisation
- Cash flow and working capital
- Contribution and break-even
- cost leadership
- differentiation
- digital marketing
- Dynamic pricing
Using Personalised pricing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Business A-Level termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge