Business A-Level
Relationship marketing
What Relationship marketing means in Business A-Level, as defined for AQA.
Definition of Relationship marketing
Check what you remember
Read the wording for your board, then hide it and explain Relationship marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Enabled by CRM systems that track customer behaviour to foster loyalty.
Topics that use Relationship marketing
- Marketing management (AQA A-Level)
Related terms
- application to a named business
- capacity utilisation
- Cash flow and working capital
- Contribution and break-even
- cost leadership
- differentiation
- digital marketing
- Dynamic pricing
Using Relationship marketing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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