Business A-Level
Unique Selling Point (USP)
What Unique Selling Point (USP) means in Business A-Level, as defined for Pearson Edexcel.
Definition of Unique Selling Point (USP)
A feature of a product or service that makes it stand out from the competition.
Topics that use Unique Selling Point (USP)
- Theme 1: Marketing and people (Pearson Edexcel A-Level)
Related terms
Using Unique Selling Point (USP) in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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