Business A-Level
Market Share
What Market Share means in Business A-Level, as defined for Pearson Edexcel.
Definitions of Market Share
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
The proportion of total sales in a specific market that is held by a single business, expressed as a percentage.
The proportion of total sales in a market accounted for by a particular brand, product, or business.
The proportion of total market sales held by one specific business, expressed as a percentage.
Topics that use Market Share
- Assessing competitiveness (Pearson Edexcel A-Level)
- Meeting customer needs (Pearson Edexcel A-Level)
- Theme 1: Marketing and people (Pearson Edexcel A-Level)
Related terms
- Product Differentiation
- Benchmarking
- Competitive Advantage
- Economies of Scale
- Market Segmentation
- Price Elasticity of Demand (PED)
- Market Orientation
- Mass Market
Using Market Share in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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