Business A-Level
product life cycle
What product life cycle means in Business A-Level, as defined for AQA.
Definition of product life cycle
Check what you remember
Read the wording for your board, then hide it and explain product life cycle in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Adds timing, from introduction through growth and maturity to decline, with extension strategies buying maturity a few more years.
Topics that use product life cycle
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
Using product life cycle in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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