Business GCSE
Customer focus
What Customer focus means in Business GCSE, as defined for AQA.
Definition of Customer focus
Check what you remember
Read the wording for your board, then hide it and explain Customer focus in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Identifying what customers want and shaping the offer so it satisfies them profitably.
Topics that use Customer focus
- Marketing (AQA GCSE)
Related terms
- Business objectives
- Coordination across business functions
- Functional plans
- Interdependence
- Responsiveness to market change
- Value creation and profitability
- Clear links throughout
Using Customer focus in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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