Business objectives
What Business objectives means in Business GCSE, as defined for AQA.
Definitions of Business objectives
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Reference: AQA
The aims a firm considers, alongside costs and market position, when evaluating an appropriate response to competitor actions.
Overarching aims which are then broken down into functional plans for operations, human resources, marketing and finance.
The aims a business pursues, which are split into functional plans with clear links throughout.
Goals such as profit maximisation or growth against which businesses weigh location factors.
Overarching goals that are broken down into specific functional plans for each department.
Broad aims, such as increasing market share, that are split into functional plans.
Topics that use Business objectives
- Business location (AQA GCSE)
- Business operations (AQA GCSE)
- Finance (AQA GCSE)
- Human resources (AQA GCSE)
- Marketing (AQA GCSE)
- The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)
Related terms
- Functional plans
- Interdependence
- Competition
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Average Rate of Return (ARR)
Using Business objectives in the exam
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