Business GCSE
Customer information
What Customer information means in Business GCSE, as defined for AQA.
Definition of Customer information
Check what you remember
Read the wording for your board, then hide it and explain Customer information in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Data about customers that includes their needs, wants, preferences, buying habits and satisfaction.
Topics that use Customer information
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Customer information in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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