Business GCSE
Focus group
What Focus group means in Business GCSE, as defined for AQA.
Definition of Focus group
Check what you remember
Read the wording for your board, then hide it and explain Focus group in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A small, guided discussion with selected participants, used as a primary market research method to explore opinions, needs and reactions.
Topics that use Focus group
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Focus group in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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