Business GCSE
Identifying market opportunities
What Identifying market opportunities means in Business GCSE, as defined for AQA.
Definition of Identifying market opportunities
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Read the wording for your board, then hide it and explain Identifying market opportunities in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Finding gaps in the market or unmet customer needs that a business could serve, such as spotting a gap for a new product or an untapped region.
Topics that use Identifying market opportunities
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Identifying market opportunities in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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