Business GCSE
Interviewer bias
What Interviewer bias means in Business GCSE, as defined for AQA.
Definition of Interviewer bias
Check what you remember
Read the wording for your board, then hide it and explain Interviewer bias in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A risk of interviews where the interviewer's expectations may shape the questions, so neutral, consistent prompts should be used.
Topics that use Interviewer bias
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Interviewer bias in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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