Business GCSE
Market Orientation
What Market Orientation means in Business GCSE, as defined for AQA.
Definition of Market Orientation
Check what you remember
Read the wording for your board, then hide it and explain Market Orientation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
An approach where a business prioritises identifying and satisfying customer needs and wants before developing a product.
Topics that use Market Orientation
- Influences on business (AQA GCSE)
Related terms
- Adapting the marketing mix to external pressures
- Application of business concepts to context
- Batch Production
- Buffer stock
- Business ethics
- Business operations
- Cause and effect reasoning in business
- Chain of Command
Using Market Orientation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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