Business GCSE
Primary research methods
What Primary research methods means in Business GCSE, as defined for AQA.
Definition of Primary research methods
Check what you remember
Read the wording for your board, then hide it and explain Primary research methods in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Methods such as mystery shopping, customer surveys and store visits used to investigate competition.
Topics that use Primary research methods
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Primary research methods in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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