Business GCSE
Technological and economic impacts on marketing
What Technological and economic impacts on marketing means in Business GCSE, as defined for AQA.
Definition of Technological and economic impacts on marketing
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Read the wording for your board, then hide it and explain Technological and economic impacts on marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Technological changes drive marketing towards e-commerce, social media advertising and data-driven targeted promotions, while the economic climate dictates pricing strategies such as value and discounts in a recession or premium pricing in a boom.
Topics that use Technological and economic impacts on marketing
- Influences on business (AQA GCSE)
Related terms
- Adapting the marketing mix to external pressures
- Application of business concepts to context
- Batch Production
- Buffer stock
- Business ethics
- Business operations
- Cause and effect reasoning in business
- Chain of Command
Using Technological and economic impacts on marketing in the exam
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