Business GCSE
Understanding customer needs and behaviour
What Understanding customer needs and behaviour means in Business GCSE, as defined for AQA.
Definition of Understanding customer needs and behaviour
Check what you remember
Read the wording for your board, then hide it and explain Understanding customer needs and behaviour in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Gaining insight into customers' needs, wants, preferences, buying behaviour and satisfaction levels.
Topics that use Understanding customer needs and behaviour
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Understanding customer needs and behaviour in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Business GCSE termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge