Economics B A-Level
Micromarketing
What Micromarketing means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Micromarketing
Check what you remember
Read the wording for your board, then hide it and explain Micromarketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
The use of digital data to target specific individuals or very small consumer segments, tailoring promotions to individual preferences rather than mass markets.
Topics that use Micromarketing
- How the digital economy affects markets and firms (Pearson Edexcel A-Level)
Related terms
- Cost structures
- Creative destruction
- Digital skills
- Market competition
- Profit and loss
- Social media
- Viral marketing
- Wider geographical markets
Using Micromarketing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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