Social media
What Social media means in Economics B A-Level, as defined for Pearson Edexcel.
Definitions of Social media
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Social media in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
Amplifies campaigns, allowing rapid, global dissemination of information that can severely damage an MNC's brand reputation and force changes in corporate behaviour.
Platforms that provide firms with vast consumer data for targeted advertising and enable direct customer engagement.
Topics that use Social media
- Controlling MNCs (Pearson Edexcel A-Level)
- How the digital economy affects markets and firms (Pearson Edexcel A-Level)
Related terms
- Corporate Social Responsibility (CSR)
- Cost structures
- Creative destruction
- Digital skills
- Legal control
- Market competition
- Micromarketing
- Political influence
Using Social media in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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