Economics B A-Level
Viral marketing
What Viral marketing means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Viral marketing
Check what you remember
Read the wording for your board, then hide it and explain Viral marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
A promotional strategy that leverages digital networks to rapidly spread promotional messages through user sharing, offering a cost-effective way to build brand awareness.
Topics that use Viral marketing
- How the digital economy affects markets and firms (Pearson Edexcel A-Level)
Related terms
- Cost structures
- Creative destruction
- Digital skills
- Market competition
- Micromarketing
- Profit and loss
- Social media
- Wider geographical markets
Using Viral marketing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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