Product adaptation
What Product adaptation means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Product adaptation
Check what you remember
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Reference: Pearson Edexcel
Modifying a product to cater to regional tastes, such as offering spicier or vegetarian alternatives where demanded.
Topics that use Product adaptation
- Demand-side factors in global markets (Pearson Edexcel A-Level)
Related terms
- Demand-side factors
- Local expertise
- Mass market
- Standardisation
- Consumer behaviour
- Cultural differences
- Different tastes
- Global niche market
Using Product adaptation in the exam
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