Economics B A-Level
The marketing mix
What The marketing mix means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of The marketing mix
Check what you remember
Read the wording for your board, then hide it and explain The marketing mix in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: Pearson Edexcel
The elements of product, price, place and promotion, which a firm may adapt so that it aligns with local demand.
Topics that use The marketing mix
- Responding to global demand (Pearson Edexcel A-Level)
Related terms
- Branding
- Economies of scale
- Ethnocentric approach
- Geocentric approach
- Globalisation
- Non-price competition
- Polycentric approach
- Product differentiation
Using The marketing mix in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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