Economics B A-Level
Geocentric approach
What Geocentric approach means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Geocentric approach
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Reference: Pearson Edexcel
A mixed approach that seeks a balance, aiming for global integration while remaining locally responsive, often summarised as 'think global, act local'.
Topics that use Geocentric approach
- Responding to global demand (Pearson Edexcel A-Level)
Related terms
- Branding
- Economies of scale
- Ethnocentric approach
- Globalisation
- Non-price competition
- Polycentric approach
- Product differentiation
- Glocalisation
Using Geocentric approach in the exam
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