Economics B A-Level
Ethnocentric approach
What Ethnocentric approach means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Ethnocentric approach
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Reference: Pearson Edexcel
A domestic approach that assumes what works in the home market will work globally, leading to standardised products and centralised decision-making.
Topics that use Ethnocentric approach
- Responding to global demand (Pearson Edexcel A-Level)
Related terms
- Branding
- Economies of scale
- Geocentric approach
- Globalisation
- Non-price competition
- Polycentric approach
- Product differentiation
- Glocalisation
Using Ethnocentric approach in the exam
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