Economics B A-Level
Polycentric approach
What Polycentric approach means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Polycentric approach
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Reference: Pearson Edexcel
An international approach that recognises each market is unique, resulting in adapted products and decentralised control given to local subsidiaries.
Topics that use Polycentric approach
- Responding to global demand (Pearson Edexcel A-Level)
Related terms
- Branding
- Economies of scale
- Ethnocentric approach
- Geocentric approach
- Globalisation
- Non-price competition
- Product differentiation
- Glocalisation
Using Polycentric approach in the exam
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