Media Studies A-Level
Prosumer
What Prosumer means in Media Studies A-Level, as defined for AQA.
Definitions of Prosumer
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Prosumer in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
An audience member who both consumes and produces media, blurring the line between reader and maker.
An audience member who both consumes and produces media, so the line between reader and maker blurs.
Topics that use Prosumer
- 'End of audience' theories (AQA A-Level)
- Fandom (AQA A-Level)
Related terms
- 'End of audience'
- Audience participation
- Citizen journalism
- Convergence
- Cross-platform audience behaviour
- Fan participation
- Fandom participation
- Gatekeeping and platform power
Using Prosumer in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Media Studies questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Media Studies A-Level termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge