Media Studies A-Level
Interactivity
What Interactivity means in Media Studies A-Level, as defined for AQA.
Definition of Interactivity
Check what you remember
Read the wording for your board, then hide it and explain Interactivity in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The two-way relationship between media producers and audiences, where audiences respond, contribute and shape content rather than only receiving it.
Topics that use Interactivity
- Fandom (AQA A-Level)
Related terms
- Fan participation
- Fandom participation
- Prosumer
- Digital platform affordances
- Managed versus genuine interactivity
- Passive mass audience
Using Interactivity in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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