Media Studies A-Level
Interactivity
What Interactivity means in Media Studies A-Level, as defined for AQA.
Definition of Interactivity
The ability of the user to influence the media product's content or form in real-time.
Topics that use Interactivity
- Non-exam assessment (AQA A-Level)
Related terms
- Audience Addressing
- Audience Construction and Targeting
- Audience Positioning
- Audiences
- Authorship and Creative Control
- Convergence
- Creative Intentionality
- Economic Determinism
Using Interactivity in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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