Media Studies A-Level
Passive mass audience
What Passive mass audience means in Media Studies A-Level, as defined for AQA.
Definition of Passive mass audience
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Reference: AQA
The older model of an audience receiving finished products, which the concept of the prosumer challenges.
Topics that use Passive mass audience
- Fandom (AQA A-Level)
Related terms
- Fan participation
- Fandom participation
- Interactivity
- Prosumer
- Digital platform affordances
- Managed versus genuine interactivity
Using Passive mass audience in the exam
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